Perception Management in UMNO ?

The degree of complexity involved in Umno to change process thus gives rise to the need for the specification of the change process shows three elements of the change process:

1. the stimuli for change,
2. the target for change,
3. the stages of the implementation. 

1. Uncertainty - Staff not knowing in sufficient detail what has to be done, or what the new system requires of them may create a situation where change will be resisted. Uncertainty can arise due to: 
   1. poor internal communications,
   2. staff inattention to new instructions,
   3. an inability or reluctance to understand what is required,
   4. a situation that is inherently uncertain and cannot be made more certain. 
2. Confidence - a lack of confidence in individuals that they will actually be able to perform the new tasks or procedures will militate against implementation of change. Poor levels of confidence may arise from

1. 1. inadequate training or communication,
   2. the absence of an opportunity to experiment in a safe environment.
2. Anxiety - a condition exacerbated by poor confidence and uncertainty which manifests as worry, which in turn may create unacceptable levels of stress in staff. It is natural for humans to strive to reduce the source of anxiety and if this is perceived to be the impending change, then the changes may be selectively ignored and/or resisted.
   
3. Stress - a potentially severe constraining condition that may limit the performance of routine activities and in such severe cases, will result in inactivity, a loss of self esteem and a disregard of new or unfamiliar challenges or changes - 

1. Confusion - a state of mental disorder brought about by not being able to relate the present activities with the new requirements. Likely to be compounded by poor internal communication and/or a failure by managers to agree clear objectives.
   
2. Fear - an emotion brought about by the prospect of imminent danger the reaction to which is either to fight or flee. Fear of impending but unknown change will limit current performance and create future resistance to change, even before proposals are drafted. The implementation of new technologies have demonstrated how some staff have 'fled' from the prospect of assimilating new skills.

3. Depression - a personal mood of helplessness, excessive melancholy and inadequacy often associated with other physical or mental conditions. Will severely constrain an individual's motivation to progress current work and especially to develop and/or implement changes.

ASI 🇲🇾🇲🇾🇲🇾22/11/15